Publication

Publication

  • Aggarwal, S., Kaul, A., Gupta, A., & Jha., P. C. (2016). Optimal advertisement planning on web considering time window concept. In Gupta A., and Dave, K. (Eds.). Retail Marketing in India: Trends and Future Insights, India, Emerald Publishing.
  • Awasthy, R. (2016). Professional service firms as LO: A case of an Indian rural management consultancy firm. Management and Labour Studies. 40 (3 & 4), 1–19.
  • Bryson, D., Atwal, G., Chaudhuri, A., & Dave, K. (2016). Antecedents of intention to use green banking services in India. Strategic Change. 25(5), 551–567.
  • Gaba, N., and Anil, K. (2016). A study on satisfaction of marketplace vendors with the E-commerce company’s services viewpoint. An International Journal of management and Technology, 7(1).
  • Gupta, A., & Dave, K. (Eds.). (2016). Retail marketing in India: Trends and future insights. India: Emerald Publishing.
  • Gupta, A., Aggarwal, S., Kaul, A., & Jha, P. C. (2016). Optimal placement of advertisements on a pixelated web banner. Journal of Information and Optimization Sciences, 37(5), 693–716.
  • Gupta, A., Sharma, P., Malik, S. C., Agarwal, N., & Jha, P. C. (2016). Productivity improvement in the chassis preparation stage of the amplifier production process: A DMAIC six sigma methodology. International Journal of Reliability, Quality and Safety Engineering. 23, 1640012 (1–13). Jha, P. C., Aggarwal, S., & Gupta, A. (2016). Optimal duration of promotion for durable technology product in a segmented market. Journal of Promotion Management, 22(5), 751–771.
  • Jha, P. C., Aggarwal, S, Gupta, A. & Sarker, R. (2016). Multi-criteria media mix decision model for advertising a single product with segment specific and mass media. Journal of Industrial and Management Optimization. 12(4), 1367–1389.
  • Kaicker, N., Kulkarni, V., & Gaiha, R. (2016, July 12). Nutrition in India—Chew on these averages. The Economic Times.
  • Kaul, A., Aggarwal, S., Gupta, A., Dayama, N., Krishnamoorthy, M., & Jha, P. C. (2017). Optimal advertising on a two-dimensional web banner. International Journal of System Assurance Engineering and Management. 1–6.
  • Kaul, A., Aggarwal, S., Jha, P.C., & Gupta, A. (2016). Optimal advertisement allocation for product promotion on television channels. In Sinha A. K., Rajesh R., Ranjan P., & Singh R. P. (Eds.). Recent advances in mathematics, statistics and computer science, Singapore: World Scientific.
  • Tripathi, G., & Dave, K. (2016). Assessing the impact of restaurant service quality dimensions on customer satisfaction and behavioural intentions. Journal of Services Research. 16(1), 13.