BVoc in Retail Management

Programme Description

The BVoc programmes offered by the SVS, AUD, Karampura Campus are unique because the curriculum for each vocational programme has been designed in close partnership with industry experts.The curricula of the programmes have been designed keeping in mind the current trends as well as the future ones to ensure that the programmes are dynamic and relevant for its main purposes — employability and entrepreneurship. To meet the aims of the vocational programme, experts from institutions and industries, representatives from various Sector Skill Council and the National Skill Development Corporation (NSDC), and industry association like Retailers Association of India (RAI) were made integral part of the designing process. A conscious decision was made to ensure that the students are provided an opportunity to enter job-market from Semester 1 onwards based on the demands of the respective verticals, which is also a UGC criterion.

Features of the Programmes

  • Intense engagement with theory and practice at every level
  • Full time mode with multiple entry/exit options
  • Focus on enhancing professional skills to prepare for meaningful employment
  • Stipend supportedOn-Job-Training (OJT) with different industries from Semester 1
  • A dynamic and practical General Education Component
  • Opportunity to interact with faculty across the Schools at AUD
  • Continuous evaluation and feedback
  • Spaces for continuous mentorship
  • Integration of National Skill Qualification Framework (NSQF) levels in consonance with the tertiary education programmes to enhance employability of graduates
  • Exposure to trends in the industry of their choice.

Programme Structure

The BVoc programmes offered by SVS follows the levels, per-semester credits allocation and multiple entry and exit options as laid down by the UGC and National Skill Qualification Framework (NSQF).The following table shows the multiple entry and exit points with their duration, NSQF level and qualification granted:

The UGC Guideline for BVoc suggests the following credit distribution for each year of the programme:

NSQF Level
Skill Component Credits
General Education Credits
Total Credits Awarded
ExitPoints/ Awards
One Semester
Two Semesters
Four Semesters
Advanced Diploma
Six Semesters
BVoc Degree

Table 1: The exit and entry options

Table 2: Job roles in Retail management with multiple entry/exit options

Job Roles for Retail Management
Sales Associate
Team Leader
3 & 4
Advanced Diploma
Department Manager
5 & 6
BVoc Degree
Store Manager



 Admission eligibility criteria: Class 10+2 pass from CBSE or its equivalent from recognised board or university.

Number of seats
NCT Delhi 85 % of seats
General 50%
SC 15%
ST 7.5%
OBC 27%
All India 15% of seats#
ST *
Supernumerary 5**
Grand total seats

Table 3: Number of seats as per the category


i)  The NCT category will include those students who have passed their qualifying examination from an institution located in the NCT of Delhi or are residents of the NCT of Delhi.
ii) * if there are no SC candidate, suitable ST candidates to be taken
iii) **Supernumerary seats: for Wards of Armed Forces/Personnel Killed or Disabled in action 3%= 1seat; Single Girl Child=1 seat, Kashmiri Migrant = 2 seat, and Foreign Student =1


*It is envisaged that a large part of the programme will be delivered by industry partners and other professionals.

Fee Structure

(i)  In SVS tuition fee will be charged @ Rs.500/- per credit. Therefore, in Semester 1 which has 30 credits the total fee towards tuition fee will be Rs.15,000/-.
(ii) Additional programme enrichment fees will be charged @ of Rs.1000/- per semester. This is towards industry exposure, special seminars and interactions with industry experts.
(iii)  Student Welfare Fund Rs.500/- per semester.
(iv)  Caution/Security Money of Rs.5000/- refundable on completion of the programme.


Before the start of orientation programme (20 July 2017) Rs.1000/- will be deducted. After the start of orientation programme, only the security amount of Rs.5000/- will be refunded.


It is the stated policy of the University that no deserving applicant, as far as possible, is denied the opportunity of studying at AUD merely due to her/his inability to pay the fees. To implement this, a comprehensive fee-waiver policy is adopted.The University offers full and partial tuition fee-waivers to students who are in need of support given their economic background. Students with an annual family income of less than Rs. 6 Lakhs will be considered for tuition fee-waiver.

The gross annual family income ceiling (slab-wise) for availing tuition fee-waiver from te economically backward students (other than SC, ST and PwD), is given below:

% of Tuition Fee waiver
Gross Annual Family Income
Slab -1
100% Tuition Fee waiver
Rs 3 Lacs or below
Slab -2
75% Tuition Fee waiver
Rs 4 Lacs or below, but more than Rs 3 lakh
Slab -3
50% Tuition Fee waiver
Rs 5 Lacs or below, but more than Rs 4 lakh
Slab -4
25% Tuition Fee waiver
Rs 6 Lacs or below, but more than Rs 5 Lacs

The University extends full waiver of tuition fees to all students belonging to SC, ST, and PwD categories

Fee Waivers

The University offers full or partial fee waivers to students who are in need of support given their economic background.

Procedure for applying for Fee- waiver and Scholarships

a.  At the time of admission, a student can apply for fee-waiver by submitting supporting documents. For more information follow the website
b.  If provisionally admitted to a programme, s/he will be permitted to take admission without paying the fee
c.  Students, whose combined family income is less than Rs.6,00,000 /- will be eligible for fee waiver. A student will continue to receive fee waiver provided he/she is found to be regular in attending classes and maintains an acceptable level of performance in studies
d.  SC/ST/PD students are advised to submit their application in the month of February for Scholarships under the SC/ST/PD categories for the academic session of that year.


The University has created a Student Welfare Fund with the objective of making financial assistance available for meeting the welfare needs of students in need, such as emergent medical assistance, purchase of books and study material, meeting the boarding and lodging expenses equivalent to the amount that is required to avail of AUD hostel facilities, and any other comparable needs of students.

An amount of Rs.500/- per semester is collected from all students towards 'Student Welfare Fund' and an amount equal to that collected from students shall be contributed by the University to this fund. The Student Welfare Fund is managed and monitored by a committee which includes a nominee of the student community.

Through the fee structure as well as the exemptions offered, AUD hopes to inculcate a social sensitivity in its students – to respect what they enjoy as privileges and to be able to serve society in their future professional capacities.

The decision of the Admission Committee on all matters of admission will be final.

The jurisdiction of any dispute will be limited to the NCT of Delhi.

Admission Procedure

a.  All applications are computerised; there are no paper application forms.
b.  A single on-line application form can be used to apply for all three verticals under BVoc programme.
c.  Applications forms can be filled on-site at the AUD campuses in Karampura and Kashmere Gate or offsite by logging on to and following the links provided there.
d.  Application must be completed by 23rd June 2017.
e.  Before you fill the online application form, make sure that you have the following with you:

  • Scanned copy of your recent passport size photograph
  • Scanned copy of your signature

NOTE: The scanned copies should be in .jpg format and should not exceed 50 kb (photograph) and 20 kb (signature). If you choose to apply on-site, you are advised to have the scanned copies of your photograph and signature sent to your e-mail account.

f.  Have a valid e-mail id. The password for the application process will be sent to your e-mail account. After receiving the password, you can log in by entering the e-mail id and the password provided to fill the details in the online application form. Further detailed instructions for filling the form are provided there.

NOTE:  For any admission or application related queries please visit the University or call on admission help line numbers (91-11-23863740; 23863743) or send an email enquiry to


a.  Visit the AUD website You will be directed to the Online Registration page.
b.  You will be required to register with a valid E-mail ID, to which a password will be sent. You can then log-in to fill your application form by entering the E-mail ID and the password provided.
c.  Fill in required details in the online application form. Further detailed instructions for filling the form are provided on the website. Verify the data entered. No data can be modified after the registration is confirmed.
d.  Thereafter, you will be asked to pay the application fee through Internet Payment Gateway. Confirm payment through credit card / debit card or internet banking.
e.  After successful online payment, you will be directed back to the admission website. A page (Acknowledgement) will appear stating the candidate's name, registration number, address, space for photograph and space for signature. You will need a scanned copy of your passport size photo and signature to upload at this point in the application form.
f.  If you are not able to upload your photograph and signature, take a printout of the page, affix your recent passport size colour photograph, and put your signature or thumb impression at appropriate places. Send the completed application form to the address given below:

The Admissions Office, 
Ambedkar University Delhi,
Karampura, Shivaji Marg,
New Delhi 110015

The hard copy of your application form, must reach AUD by post, latest by 23 June 2017.

g.  In case you are paying application fee by DD, you must send the DD (made in favour of 'Ambedkar University Delhi'), along with a print out of the application filled by you to:


Assistance is available at AUD campus, to help you fill the computerised application form and apply for admission:

1.  Visit the AUD campus at Karampura or Kashmere Gate with the necessary documents and information required to complete the application form.
2.  You must first make the payment for the application fees at the Admissions office. You may pay your application fee in cash or through a Demand Draft drawn in favour of “Ambedkar University Delhi,” payable at New Delhi. (You are advised to keep the cash payment receipt or demand draft details in-hand while filling the application form.)
3.  Proceed to help desk at the admission office to fill your computerised application form. You will be required to follow all the steps that are to be followed in case of off-campus application. Keep ready the scanned copy of your passport size photo and signature and all other information and Caste/Category Certificate (if applicable). You will also need the original passport size photo to affix on the printed copy of the form.

NOTE: The application process must be completed by 23rd June 2017 and the Demand Draft paid for application must be submitted in hand or sent by post to reach the University office by 4 p.m. on 23 June 2017.


1.  Admission eligibility criteria: Class 10+2 pass from CBSE or its equivalent from recognised board or university

2.  The final selection for admission will be made on the basis of merit in accordance with the procedures and guidelines of the University.

3.  The Merit List will be prepared on the basis of the marks obtained by the student in the best four subjects, which should include any vocational subject(if any) in the class XII Board Examination. The marksheet must clearly state that it is a vocational subject.

4.  Weightage during admission has been distributed in the following way:

i)  65% weightage will be given to Class 10+2 marks
ii) 10% weightage will be given to students with Class 12 pass with NSQF Level 4/ pass one vocational subject in Class 12th.
iii) 25% weightage will be for Personal Interviews/ aptitude

5. Depending upon the number of applicants, the interview list will be prepared putting together the class 12 marks weightage and the Vocational subject weightage points if any. Interviews will take place at the end of June. Candidates can be called for interview in the ratio of 1:4.

6. Stages for selection: There will be 2 stages of selection before the final offer for admission list is prepared.

Stage-I: Shortlisted qualified candidates will be called for interview based on class 12 marks combined with vocational subject points if any.

Stage-II: Final offer for admission would be based on the cumulative score i.e. Class XII marks; points awarded for vocational subject in class 12 and the interview points.

7. Successful candidates will be required to submit
1.  A certificate of their date of birth
2.  Attested copies of a character certificate from the Head of the Institution last attended
3. Transcript of marks and certificate of the last examination passed,
4. Certificates of belonging to a reserved category, where applicable.

They will be required to bring their original certificates for verification at the time of admission. They will also have to submit affidavits, both personal and from their parent/ guardian, in the format provided on the website of the anti-ragging regulations.

Students must note that no acknowledgement or any other communication will be sent to individual candidates. Candidates must consult the website and/or the notice boards of the University for checking the status of their application.

Admission Updates

Online Application Form