Ambedkar University Delhi
Established by The Government of NCT of Delhi
This programme will help students gain a better understanding of the world around them, appreciate the issues and challenges faced by the society, and find creative solutions to address these. The target audience for this programme will be:
The programme aims to build and enhance core business skills, raise consciousness about socio-political and environmental issues, and promote creative thinking, social innovation, and entrepreneurial approaches to problem solving.
The objective of the programme is to introduce the participants to the emerging area of Social Entrepreneurship, and the importance of social impact on communities. The programme emphasizes on core business skills – finance, marketing, opera tions, human resource management and strategic management, which are essential for any organisation – public, private or development sector. At the same time, the programme aims to develop an understanding of contemporary issues facing business today – socio-political and cultural aspects, publi c sector administration, and functioning of small and medium enterprises, which are a backbone of our country. Most importantly, MASE imparts specialised skills required by those who plan to start their own venture, and enables the participants to use these skills, and apply them to finding creative and innovative solutions to social issues and challenges. It is expected that the participants will be able to create their own social value proposition, which will bring about a change in the lives of some communities.
The MASE programme aims to introduce students to the emerging area of Social Entrepreneurship and the impact it can make on the economy and society.
The programme will familiarise students with the core business skills – finance, marketing, operations, human resource management and strategic management, which are essential for any organisation in the public, private or development sector.
The programme aims to foster an understanding of contemporary issues faced by businesses along with the operations of small and medium enterprises, which are the backbone of the Indian economy.
The highlights of MASE are that it imparts specialised skills required to start personal ventures and find creative as also innovative solutions to social problems. Students are expected to create their own social value propositions to bring about changes in the lives of communities.
The foundations of business management education are essential for building and pursuing social entrepreneurship. The core principles of business administration will be offered to the students of MASE along with the specialised courses on entrepreneurship, innovation and social consciousness. The first year of the programme will comprise 3 trimesters of 12 weeks each and the second year will consist of 2 semesters of 16 weeks each. Field-based learning will be interspered over the two years. The first year of the programme will follow the same course structure as the MBA programme with minor modifications. In the second year, students will be exposed to a variety of core courses in the areas of development/social entrepreneurship. Students will also be given a choice of electives from the MBA programme as well as from those offered by other Schools of AUD. As part of the curriculum of MASE, students will be required to undertake:
(i) A field project of 2 months duration with an organisation, which includes preparation of the project appraisal, implementation plan, budgeting, cost benefit analysis and revenue modelling
(ii) A business plan for their own entrepreneurial ventures, which can be supported (with resources/ finances, etc) by the Incubation Centre of AUD or by a pool of venture capitalists.
Features of the Programme
Choose the categories applicable to your programme:
The broad programme structure and the distribution of credits are detailed in Table 1 below:
Table 2: Trimester Wise Course Distribution of the first year of MASE
*The course codes beginning with B are compulsory courses of the Masters in Business Administration Programme.
The course codes beginning with S are courses specific to MA in Social Entrepreneurship Programme.
Instructional (curriculum transaction) design for the Programme:
Teaching pedagogy would be based on a mix of reflections on readings, activities and simulations on topics related to social issues, and critical discussionsof cases on lives of social entrepreneurs and enterprises. The classes would be conducted in an interactive mode with an emphasis on group learning and team-based exercises. Theoretical components will be well complemented by practicum, and students will be encouraged to apply the classroom learning to various real life situations through short term and long term field based projects. Since this is an emerging area, students will also be encouraged to create learning repositories and contribute to the existing field of research.
Field Study/ Practical/ Project/ Internship/ Workshop Components of the Programme:
Workshop Component – Three courses in the first yea r will be run in a workshop mode. The objective of these courses is to familiarize the students to the social issues surrounding them and raise their consciousness regarding the same. At the same time, students will be exposed to the building blocks of business, and in this process, it is expected that various practitioners would be able to participate and share their experiences with the students.
Field Project – The Field Project, carrying 2 credi tsis a crucial component of MSE. This is designed to immerse students in the field sites to make sense of and reflect on different field experiences in relation to theoretical concepts and principles presented in class. Students will be encouraged to work with an NGO or an Organisation on a social problem. In this field project, each student will be mentored by a supervisor in the partner organisation, and a faculty member / resource from the Incubation Centre, and will present at completion, a project proposal, need appraisal, fund raising and implementation plan, cost-benefit analysis and a revenue model.
Project Study: Social Innovation Entrepreneurship Project – The most important outcome of MSE is the students own social innovation idea and execution plan carrying 8 credits. At the end of the first year, students will spend their summer months writing the Business Proposal for their own venture. In the following three trimesters, the student will take the necessary steps for the execution of the project. This project spread over 2 years will entail a close interaction of the student with existing social entrepreneurs, mentors, funding agencies and government authorities.
Assessment will be based on the University policy of continuous evaluation. Classroom learning will be evaluated using a mix of tools – written su bmissions of assignments, case study analysis, presentations, individual and group assessments, quizzes and end trimester assessments, and applications of classroom learning to real life situations through project reports and viva voce.
Fee for MASE
Selection will be based on combined scores of the following three components:
Selection will be based on the following three components
Each candidate will go through all the three stages, and a merit wise list will be generated on the basis of the combined score.
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